If you are still spending thousands of dollars on acquiring ad space or using your time and business resources to stuff envelopes and engage in direct mail campaigns, you are missing out on significant savings that can actually bring you more customers than ever before.
That's the power of search engine optimization (SEO) used in search engine marketing to bring relevant visitors to your website. By applying SEO in your website content writing, you get your prospects and customers to come to you instead of you going to them.
How can search engine marketing save you money?
Search engine marketing and SEO seek to bring organic web traffic to your website. This means that you are not paying for pay-per-click (PPC) advertising such as Google Adwords and you are definitely not spending money on any type of traditional advertising media (such as print ads, television commercials, billboards, etc.).
Instead, you are leveraging the power of the Internet to position your website as an authority on your subject to bring in the people who want to do business with you.
So what does this mean?
To bring in relevant customers without spending money on traditional forms of advertising means that you need to target what people are searching for on Google and other major search engines. Once you have an idea of the keyword phrases they are searching for, you'll need to develop a solid strategy for implementing these keyword phrases into your website content writing.
How should I develop my website for SEO?
You're going to want to build out your website with a ton of content in order for Google and other major search engines to recognize it as an authority. If both you and a competitor are trying to rank for the same keyword phrases, and your competitor only has five pages on his website while you have thirty pages, you will be the authority site. This means you will be placed higher in search engine results.
What should be my goal for SEO?
Your goal for your website is to get it to the first page of Google for as many keyword phrases as possible. This would ensure that you will consistently get a stream of leads to your site so you can focus on converting prospects into paying customers.
By implementing good SEO techniques and quality web content on your website, you can get the customers you need to grow your business without spending money on traditional forms of advertising.
That's the power of search engine optimization (SEO) used in search engine marketing to bring relevant visitors to your website. By applying SEO in your website content writing, you get your prospects and customers to come to you instead of you going to them.
How can search engine marketing save you money?
Search engine marketing and SEO seek to bring organic web traffic to your website. This means that you are not paying for pay-per-click (PPC) advertising such as Google Adwords and you are definitely not spending money on any type of traditional advertising media (such as print ads, television commercials, billboards, etc.).
Instead, you are leveraging the power of the Internet to position your website as an authority on your subject to bring in the people who want to do business with you.
So what does this mean?
To bring in relevant customers without spending money on traditional forms of advertising means that you need to target what people are searching for on Google and other major search engines. Once you have an idea of the keyword phrases they are searching for, you'll need to develop a solid strategy for implementing these keyword phrases into your website content writing.
How should I develop my website for SEO?
You're going to want to build out your website with a ton of content in order for Google and other major search engines to recognize it as an authority. If both you and a competitor are trying to rank for the same keyword phrases, and your competitor only has five pages on his website while you have thirty pages, you will be the authority site. This means you will be placed higher in search engine results.
What should be my goal for SEO?
Your goal for your website is to get it to the first page of Google for as many keyword phrases as possible. This would ensure that you will consistently get a stream of leads to your site so you can focus on converting prospects into paying customers.
By implementing good SEO techniques and quality web content on your website, you can get the customers you need to grow your business without spending money on traditional forms of advertising.
